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肯尼亚保险公司利用手机短信业务开发了一种24小时有效的小额保险产品。
| Press Release: Kenya Orient Insurance Limited Unveils The First Insurance Cover Available Via SMS |
Kenya Orient Insurance Limited (KOIL) launched the first ever iinsurance cover available via SMS in the Kenyan market. Safari Bima is a 24 hour Personal Accident Cover that is subscribed through an SMS service charged at KSH30 and entitles one to a cover of KSH100,000 for a 24 hour period. To access the product, users send an SMS with their ID number # / Mobile # of Beneficiary / Name of Beneficiary to 8808. They get a reply sms immediately with confirmation of the cover. A message will also be sent automatically to the beneficiary’s mobile number notifying them of their selection as a beneficiary. Speaking at a press conference to launch the product, Ms. Virginniah Magondu, General Manager, Kenya Orient Insurance Limited said: “KOIL has been at the forefront of embracing technology to remain relevant in the market. Today’s consumers are increasingly inclined towards technology and want access to products that are available to them where they are, at the click of a button”. “The mobile phone has increasingly become the ultimate source of accessing information, sending and receiving money, reading news, paying bills, and now accessing affordable insurance products” Ms. Magondu added. Safari Bima is targeted to people who want peace of mind. “Insurance cannot be taken for granted because tragedy may strike when you least expect and one needs to be prepared”, said Ms. Magondu. “Kenya Orient wants to demystify the notion that insurance is only for those who can afford it,” says Ms Magondu. Safari Bima is a product that can be accessed at anytime from wherever you are through your mobile phone. “This is about insurance going to the people. Whenever you need it Safari Bima is available,” said Ms Magondu. Safari Bima provide a distinct advantage as it can be accessed anywhere, anytime. Ms. Magondu added that KOIL is committed to making insurance accessible and affordable for the masses. Ms Magondu continued “We are delighted at the response to this new product. Our client base is expanding and I believe we are fast becoming the insurance provider of choice in the region.” |
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